How to Find the Right Product for Export and why it is Important?

In the end, your export business relies on the goods you’re selling more than anything else. All the others generally settle down if you have an excellent product that international buyers are eager to acquire. To become an exporter, it’s likely that you’ll have to answer the question, “What can I export?”

Having an understanding of what you can and cannot export is just as critical as the reverse. A list of things that are banned or forbidden from being exported from India is maintained by the government, and these items are not allowed to be exported. The Directorate General of Foreign Trade (DGFT) maintains an up-to-date list on its official site. Exporting anything other than these items is entirely up to your discretion.

Finding a specific product or providing that makes you want to start an export business is a smart move. To become an exporter of a product that hasn’t yet been popular could be the driving force behind your decision. Preparatory research is necessary for any scenario. Attempting to sell a random product internationally is not a good business strategy.  Define Trade in business helps you.

Your entrepreneurship may be excited by the prospect of selling your product abroad, but this could mean doom for your business. An entrepreneur must choose the correct item for export since the right product selection is extremely important in the export business. Numerous considerations can be taken into account when making a decision. The following are a few of these elements:

Discover Indian-made products that are one-of-a-kind

What are some of India’s best-known exports? Exactly where do you reside? Top exports include what? Who buys from us? Ask every simple question you could think of to get the information you need. Take a look at your state’s and our country’s export trends and patterns to get a sense of how they compare.

Public databases hosted by DGFT and the Ministry of Commerce contain most of this relevant data. You can obtain a sense of what we sell well and which of our items have a good reputation abroad by reviewing India’s trade figures.

Interpreting historical export patterns by country and product can help a business looking to expand into exports locate products and product groups with strong potential in international markets.  The results of a five-year examination of patterns should be quite instructive, as they are predicted to be. After analyzing export statistics, the Ministry of Commerce produced a grid of 15 countries and commodities.

Analyze the Global Market for the Product

When you decide to begin exporting, you’re likely to have a few types of products in mind. Discover more about the commodity and its distribution network, including how it is made, where its raw materials come from, who produces it, what its components are and if its demand can be supplied by you, how to advertise it, and whether guarantees and replacements are available in the event of a problem, etc.

Depending on the product, you’ll want to ask different questions. Having an idea of how much demand there is for the product, and whether or not you can supply that demand, is essential. In one market, a certain product may have great export potential; in another market, the same product may fail to sell. It’s simple: The physical features, functionality, and traditions are all different in different markets, and as a result, the product has to be adapted to meet the needs of those markets.

A product’s performance in international markets depends on its ability to adapt to different design, color, texture, flavor, and labeling considerations. Product adaptation is the term used to describe this process of transformation. A significant element in selecting a product for export is its flexibility.

Choose a Market with a Consistent Need for Your Goods

Your product must have a long-term market for it to be shipped. Discover which regions of the world have the greatest need for your products and services, and then target those markets. Tea from India may have little success when exported to countries where coffee is predominant. For the sake of your company’s long-term success, you should understand the economic and political situation in your target market.

Expectations for Growth

Analyzing your company’s growth potential is integral to its success. A product you are currently exporting may be in need in a different area in the future. Do you think the country importing your goods will start manufacturing them indigenously? Is there a market for your goods in the United States or its neighboring countries? Your export firm may suffer if sales stagnate, so you need to make sure it can grow significantly.

The Product’s Profitability

The things you chose for your company should have the ability to bring you a profit. Find out how much your target demographic is ready to spend before you can begin selling it to them. It’s also a good idea to see how the item has performed throughout the decades. Determine whether or not it is subject to seasonal or cyclical changes. Determine your profitability by comparing your sales price to a prediction of all of the costs associated with the product.

Regulators of Business

Every market has its own set of rules and laws when it comes to legality and trading. You should be well-versed in the laws of the country where your product will be used. Explore whether the target country has a history of banning or imposing excessive levies on imports of similar products previously In addition, you should familiarize yourself with the country’s business ties to India.


You’ll likely be up against intense rivalry from companies in your region that are already exporting products like yours unless yours is remarkable. In this situation, you must make your product stand out from the competition by making it stand out from the crowd. Your product’s unique selling proposition (USP) could be a blend of these and other qualities, such as greater quality, lower prices, or better customer service.

Word of advice: reducing your pricing may work in the short term, but it eventually hurts your bottom line. Long-term success may necessitate developing a new unique selling proposition (USP). Identifying the product you want to export will allow you to focus on the markets you can ship it to and the numerous rewards you may receive for dealing with that item.


It is more crucial that a product be one-of-a-kind than that it has a long history of exportation. In many cases, a new import from another country will do more effectively on the market than an established product from the United States or Europe.

Pick a good commodity that is as generic as possible, rather than aiming for anything too specific, as this will broaden your market reach, you can also take help from any DGFT Consultants. Because customer loyalty is so important in exports, you must be confident in the quality of your product.